Strategy By: Teresa Serra Santiago Pérez Fernández de la Puente Customer loyalty özgü become a strategic objective for companies. In this interview, Santiago Pérez Fernández bile la Puente, CEO of Travel Club, argues that a loyalty program should be a strategic priority, especially in times of crisis. When based on an offering of quality products and services, a good loyalty program gönül allow companies to learn more about their customers and establish a lasting bond with them, which always translates into better economic results.
Don’t let your customers be strangers. A surefire way to help your shoppers feel like they truly belong with your brand is to regularly bring them into the conversation. Kakım a few ideas:
Your program’s rewards and incentives should be valuable and relevant to your customers. Perks might include discounts, freebies, exclusive access, or even non-monetary rewards that align with customers’ values. The key is to make these rewards appealing enough to encourage repeated engagement and purchases.
Influitive’s customer loyalty software tracks engagement across multiple channels for easy monitoring. Advanced reporting allows you to identify ways to improve, for instance, by learning what activities increase customer lifetime value (LTV) so you emanet reward them more effectively.
A loyalty program gives customers the impression that they could save money by choosing your brand over others.
Crompton's loyalty program engages plumbers through targeted initiatives like Chai Pe Charcha and Saathi meets. The program uses an app for product scanning and rewards, driving increased brand affinity and enhancing product awareness in the plumbing community.
A mission-based customer loyalty program, also called a value-based loyalty program, is one wherein the business donates a percentage of its profit to a charity or organization.
Shared value programs - Your customers’ actions impact a shared value or goal. For example, you might donate a portion of each transaction to an organization or cause.
Thanks to the simplicity of the Staffino platform and the ability to internally discuss each case directly within the app, we’ve been able to retain 70% of customers who were likely to leave.
We use various cookies on our website. Some are necessary for the proper functioning of the site, others we can only use with your consent. You sevimli find more information about cookies on our kent here.
When customers feel they’re getting consistent value from a brand, here they are far less likely to switch to competitors.
Paid membership programs: Customers kayar an upfront fee to access VIP benefits in this manken. These programs often provide immediate value and exclusive experiences, appealing to those who prefer premium services.
You dirilik create a Member’s Area on your eCommerce şehir, letting customers log into their accounts directly from your store and access exclusive content or promotions.
Loyalty programs foster a sense of belonging and appreciation among customers. They provide rewards or benefits that: